India's chai market has a gap.We're the middle revolution.
Street stalls are too unstructured. Premium cafes are too expensive. INKOTEA is the first scalable brand built for the massive middle that nobody else is serving.
Two extremes. One missing middle.
India's chai consumers had to choose between unstructured stalls and unaffordable cafes. We built INKOTEA so they don't have to.
Street Chai
Authentic but unorganized — inconsistent quality, no hygiene standards, no brand promise.
Premium Cafes
Beautiful spaces, but priced out of reach for daily Indian consumers.
INKOTEA
The middle revolution — affordable premium chai with branded experience, in formats that scale.
Five reasons INKOTEA is built to scale
Dual Business Model
Kiosk for volume, Social Cafe for experience. One brand, two scalable formats.
Low Entry Barrier
Start a structured F&B business from under ₹3 Lakhs — one of the lowest in the category.
High Repeat Consumption
Chai is a daily, multi-touch ritual. Repeat customers drive 70%+ of daily revenue.
Strong Unit Economics
Healthy margins, low wastage, daily cash flow — the business stays predictable from day one.
Scalable Franchise System
Standardized SOPs, central supply chain, training playbook — ready for multi-city expansion.
Start your own INKOTEA outlet
Low investment options
Proven 40+ outlet model
End-to-end franchise support